BRAVO goes live in Saudi Arabia with hybrid accounts

Tuesday, 08 January 2008 11:39

Bravo, a digital radio trunking operator based in Saudi Arabia has launched a new hybrid service. Bravo is the only specialized iDEN (integrated Digital Enhanced Network) service provider in the kingdom and operates alongside the three GSM operators. Bravo mainly targets the business segment and working throughout the GCC countries.

iDEN technologies enable access to two different types of services - Dispatch radio and Interconnect (traditional GSM, SMS and data) services - from a single handset. Dispatch services are primarily used by business customers for intra-corporate communications, as they are faster, more efficient, cost effective and in many ways more convenient than traditional mobile. At the same time, companies use Interconnect services for calls to other mobile providers, fixed-line numbers, as well as for international calls.

One very important factor for businesses is cost control, where the employer provides his employees with convenient packages from Bravo that provides unlimited PTT communication against a fixed monthly fee plus a choice of additional bundled cellular minutes. Enterprises would like to maintain cost control, whereas employees need their lines to continue serving them beyond the corporate allowance. Seeking both businesses and employees satisfaction, the operator needed to support hybrid accounts. Bravo positioned this service as a capability for companies to clearly differentiate business and personal calls of their employees. Hybrid accounts could make these services much more attractive and expand Bravo's marketing capabilities.

The new hybrid accounts were implemented on the basis of the prepaid billing platform CBOSSprepaid and the multi-account balance system CBOSSmab. New products seamlessly enhanced the existent solution and allowed "Bravo" to offer its business customers a capability to separate Dispatch and Interconnect traffic of every employee. Dispatch calls charged in postpaid mode are by default classified as business calls and paid by the company. At the same time, prepaid Interconnect calls can be partly paid by the company, with all calls over a certain limit charged to the employee's personal account.

The enhanced solution now serves to strengthen the loyalty of Bravo's business customers and improve the company's profit margins. More than 25% of Bravo's  customers have opted for hybrid accounts. "The solution was implemented within a record time with absolutely no interruption of service", says Malik Bentaieb, Chief Operating Officer at Bravo. CBOSS has once again demonstrated a high level of professionalism in such a complicated project."

It is also noteworthy that in 2006 CBOSS Association developed and supported a marketing campaign for Bravo timed for the Hajj. The campaign was targeted at companies serving pilgrims. Hybrid accounts enabled better coordination of their actions resulting in improved quality of service. The offer proved very attractive, and Bravo is planning to provide this service in the future.

Bravo is built on Motorola's Integrated Digital Enhancement Network (iDEN) technology providing a proven communications platform for voice and data. Services offered include Push-to-Talk, which makes it possible to communicate instantly with one person (one-to-one) or groups of people (one-to-many) with a simple push of a button on special iDEN enabled handsets. Bravo also offers cellular services such as voice, SMS, local and long-distance calling, data and internet access, and call handling services.

more info:

• www.bravo.net.sa/
• www.cbossgroup.com

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