Wednesday, 09 January 2013 00:00 | Thorsten Trapp, CTO, Tyntec
An SMS revival is on the cards for 2013, according to Tyntec.
2013 is going to see a resurgence in SMS. Companies like Google and Facebook are increasingly looking at the technology as a way of rolling out mobile services in developing markets where 3G/LTE aren’t widespread. SMS is simple, cost-effective and globally ubiquitous so it’s an obvious route for Internet companies to activate new audiences.
There’s going to be more collaboration between the web and telco worlds. As mobile becomes the dominant connectivity paradigm, Internet companies are recognising the complexity of integration into telecoms technologies. As a result, more web giants are going to be signing deals with operators and other telco partners to enable their mobile strategies.
LTE is going to go mainstream – but it’s not going to make a huge difference. Most consumer mobile services simply don’t need significantly more mobile bandwidth than 3G already delivers, so extra capacity is mostly going to be about serving a larger number of users rather than delivering new services. As a result, it’s going to be a hard sell for operators to put a sustainable premium price tag on 4G, meaning that there’s going to be a lot of investment chasing little in the way of positive revenue benefits.
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