Celltick and Samsung partner for Android Interface in West Africa

Samsung Electronics West Africa is launching Celltick’s ‘Start’ based technology across its complete range of Android phones via the Samsung Apps Store.

Celltick will create a custom Galaxy 11 interface based on its Start application that will become the Galaxy 11 default start screen for Samsung Android phones in Nigeria. Start is a next-generation, intelligent Android interface, providing personalised functionality so Android users can get what they need from the first screen of their phone.

With Start, Samsung customers will have quick access to what matters most when they wake up their phone. Start’s recommendation engine learns and adapts the start screen based on big data technology utilising collaborative filtering techniques to individualise and personalise the user experience with ongoing recommendations.

Users can also personalise their experience with a wide variety of themes, personal shortcuts and localised content feeds presented as starters on the start screen.

Emmanouil Revmatas, Director IM, Samsung Electronics West Africa, said: “With Start, we will provide our customers with increased flexibility and complete freedom while helping them benefit from faster access to the most relevant features as well as access to money saving valuable coupons on the device.”

“This partnership allows users of the best-in-class Android devices to have the best startscreen experience. We are confident that our solution will provide consumers of Samsung Electronics West Africa an unparalleled compelling experience. We have also been extremely successful in providing targeted coupons through our partners in Nigeria,” said Ronen Daniel, CEO of Celltick.

The growing Start ecosystem includes hundreds of themes and plug-ins available for download from Samsung Apps Store and Google Play. With this partnership, Celltick continues to expand its reach and making Start a widely accepted intelligent interface for Android devices. In 2013, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods across 25 countries.


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