Vodafone Idea bolsters rural retail strategy

Vodafone Idea bolsters rural retail strategy

Vodafone Idea (Vi) showcased how it opened nearly 1,100 retail shops across 18 Indian states in the last three months, a move to serve growing demand in rural locations.

In a statement, the company said the move is to also strengthen communications with a large portion of its customer base, with a “uniform Vi experience”, and rapid support.

 detailed it launched across multiple towns such as: Andhra Pradesh, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh and West Bengal.

Vodafone Idea COO Abhijit Kishore: “To enable the large rural population to be part of the digital revolution, we have taken a renewed approach to our rural retail strategy by introducing the concept of Vi Shops across multiple small towns and tier 3 markets. The launch of nearly 1100 Vi Shops within such a short time frame is one of the fastest retail expansions in the country. This will help us get closer to our customers providing them convenience and simplicity in accessing service through trained personnel in welcoming surroundings.”

Sign-up to our weekly newsletter

Keep up-to-date with all the latest news, articles, event and product updates posted on Developing Telecoms.
Subscribe to our FREE weekly email newsletters for the latest telecom info in developing and emerging markets globally.
Sending occasional e-mail from 3rd parties about industry white papers, online and live events relevant to subscribers helps us fund this website and free weekly newsletter. We never sell your personal data. Click here to view our privacy policy.