Jio taps Plume to offer AI-powered Wi-Fi for homes and SMEs

Jio taps Plume to offer AI-powered Wi-Fi for homes and SMEs

Reliance Jio Infocomm has partnered with SaaS provider Plume to provide smart home and small business services to subscribers across India using its adaptive Wi-Fi technology.

The partnership enables Jio to deploy Plume’s HomePass and WorkPass consumer services, both of which leverage Plume’s AI-powered cloud platform to provide adaptive Wi-Fi services, connected device and application performance optimization, cyberthreat protection for connected devices and Wi-Fi motion sensing.

According to Plume, HomePass uses AI to automatically steer signals for faster, more reliable connections in every room of the home. It also provides easier control and stronger security for IoT devices, and can turn every device in the home into a motion sensor.

WorkPass has similar features, but comes with software and analytics capabilities targeted at SMEs. For example, the motion-sensing feature enables businesses to analyse foot traffic and activity trends. It also analyses customer usage of the guest Wi-Fi network, and can also manage and track employee Wi-Fi usage.

The software to manage all this resides in the cloud, as does Plume’s Haystack support and operations suite. Jio’s customer support and operations teams can use Haystack to identify, analyze, and act quickly on performance-related issues, find and isolate the location of network faults, and monitor the overall customer experience.

Jio sees the Plume service as a way to promote and add value to its JioFiber fixed-broadband service, as well as its recently launched FWA offering, JioAirFiber.

“As we continue to expand our portfolio of connected home services, it is critical for Jio to provide our customers the most advanced and secure in-home digital services, delivering the best end-to-end customer experience,” said Jio president Mathew Oommen in a statement.

The latest data from the Telecom Regulatory Authority of India (TRAI) shows Jio leading the home broadband market with just over 9 million subscribers at the end of June 2023. Its closest competitor, Bharti Airtel, has 6.5 million subscribers.

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