Vodacom Group has appointed Vodafone Egypt CEO Mohamed Abdallah as the Chief Executive Officer of Vodacom International Markets.
Abdallah will retain his role leading Vodafone Egypt, but will assume a broader regional executive leadership role, overseeing operations in additional African markets including the DRC, Lesotho, Mozambique and Tanzania. Vodacom states that unifying these markets under a single leadership framework will help to deliver on its strategic priorities.
Adballah joined Vodafone Egypt in 1998 and has held several senior leadership positions, including Enterprise Business Director and Consumer Business Director. From an International Markets perspective, he succeeds Diego Gutierrez, who stepped down at the end of April after a seven-year tenure as Chief Officer of International Business.
The appointment will help simplify Vodacom’s operating model, with the CEOs of Vodacom DRC, Lesotho, Mozambique and Tanzania reporting to Abdallah, who in turn will continue to report to Vodacom Group CEO Shameel Joosub.
Speaking on the appointment, Joosub said: “Mohamed is a seasoned executive with a proven track record in delivering strong commercial results. His leadership will be instrumental as we continue to scale our international portfolio and embed our purpose-led strategy across the continent. We are confident that under Mohamed's expanded leadership, our International Markets will continue to thrive and deliver outstanding results.”
Abdallah added: “Taking on this new role is a privilege, as I am passionate about driving connectivity and innovation to empower individuals and businesses across Africa. Vodafone Group is uniquely positioned to shape Africa’s digital future, and together with the incredible teams at Vodacom Group, we will work to build a more digitally inclusive future that uplifts communities and accelerates socio-economic development within the Africa region.”
