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title: 2013 Trends: Ray McGroarty, Director of Enterprise Solutions, Polycom - Developing Telecoms
description: The key word for emerging markets this year is mobility.
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 [Blogs & Opinion](https://developingtelecoms.com/telecom-business/telecom-blogs-opinion.html)## 2013 Trends: Ray McGroarty, Director of Enterprise Solutions, Polycom

 

 

   Details    Ray McGroarty, Director of Enterprise Solutions, Polycom    Category: [Blogs & Opinion](https://developingtelecoms.com/telecom-business/telecom-blogs-opinion.html)     23 January 2013     10022 views   

 

  ![](https://developingtelecoms.com/images/stories/People/800x600/ray-mcgroarty-polycom.jpg)  

 

The key word for emerging markets this year is mobility...

The key word for emerging markets this year is mobility and the trends I predict reflect this. The emerging markets rely heavily on mobile technology, due to their lack of significant fixed line infrastructure, and this will continue to gather pace in 2013.

**BYOD adoption accelerates**

This will be primarily driven by the fact that many organisations do not offer mobile devices to their employees. There was a massive boom in internet usage last year and employees want to use mobile devices to get online and increase their productivity.

**Mobile cloud escalates**

Public cloud services showed a large growth in emerging markets in 2012. As dependence on mobile devices increases, and the number of LTE networks grows, this is the logical next step.

**Communication by video becomes key**

As mobile devices proliferate, emerging markets will increasingly use video to communicate, particularly where organisations have many dispersed offices. Use will also increase in vertical sectors such as health and education.

 

 

   
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