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Oi to sell unlocked devices with Brightstar

Brightstar will now be managing online sales for Brazil’s Oi. Initially, globally familiar handsets such as those from Nokia, Samsung, LG, and Motorola will be available, along with well-known smartphone manufacturers like Blackberry, HTC, and Apple...

Oi, the largest fixed and mobile telco in Brazil, has signed a services agreement with a subsidiary of Brightstar, a global distributor and supply chain provider to the wireless industry, whereby Brightstar will operate and manage Oi's online sales channels for unlocked wireless devices.

Aligned with Oi's strategy of simplifying its customers purchasing, the Oi-branded website will initially provide unlocked mobile handsets from leading global brands like Nokia, Samsung, LG, and Motorola, and will also include well-known smartphone manufacturers such as Blackberry, HTC, and Apple. Oi launched the sale of unlocked iPhones in Brazil in mid-December, and Brightstar's services will give Oi customers the additional option of purchasing the iPhone online. In the near future the portfolio of devices offered by the site will be expanded to include USB modems.

When Oi customers visit and use the website, it gives them the option to pay with their credit cards in up to ten deferred monthly installments, and further allows customers to use credit from Oi post-paid plans to buy products. Ultimately, the website offers a breadth of wireless products and multiple payment options all designed to provide Oi customers with the best choices and great service.

The website, which is currently up and running, is expected to provide Brazilian consumers with an alternative to the traditional wireless channels like retail stores. Brightstar and Oi have been working together since Brightstar entered Brazil at the end of 2004, and this agreement further strengthens their partnership.

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