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Chinese smartphone makers look overseas to increase market share

Chinese smartphone makers look overseas to increase market share

Chinese device manufacturers expanded their share of the global smartphone market to 48% in Q2, according to Counterpoint Research.

This figure is a new record for China-based companies, with Huawei, Oppo, Vivo and Xiaomi all increasing their overseas shipments compared to the same period last year, as they look to scale beyond their home market. The four vendors took the third through to sixth positions in the market.

Huawei boosted its global market share from 9% in Q2 last year to 10.5% in Q2 2017, shipping 38.4 million devices in the quarter – a 20% increase year-on-year. Emerging markets have been a particular growth area for the vendor; with the Chinese market increasingly saturated, the country’s vendors are targeting India, South Asia and Africa in order to diversify and increase their global footprints.

Xiaomi meanwhile saw a 60% leap in Q2 shipments year-on-year, shipping 2.3 million devices. This pushed its market share up to 6.3% from 4.1% in Q2 2016. Oppo saw a 33% increase in shipments to 30.5 million units, while Vivo’s shipments leapt 45%, hitting 24 million. Hitting market shares of 8.4% and 6.6% respectively, both vendors increased their share by around 2%.

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