Ericsson has withdrawn from MWC Barcelona 2020 as a result of the outbreak and continued spread of the corona virus.
The company acknowledged that the GSMA had done everything within its power to control the risk, but that it had taken its decision following an extensive internal risk assessment.
In announcing the news, the Swedish vendor noted that it was adhering to recommendations from national authorities and international bodies, including the WHO, and that it has taken precautionary measures to ensure the health and safety of employees and minimise the impact on its operations.
Börje Ekholm, President and CEO, Ericsson, says: “The health and safety of our employees, customers and other stakeholders are our highest priority. This is not a decision we have taken lightly. We were looking forward to showcasing our latest innovations at MWC in Barcelona. It is very unfortunate, but we strongly believe the most responsible business decision is to withdraw our participation from this year’s event.”
To showcase the company’s portfolio and innovations, Ericsson will take the demos and content created for MWC Barcelona to customers in their home markets with local events called “Ericsson Unboxed”.