The eCall initiative was given a big boost last week when the European Parliament's Internal Market and Consumer Protection Committee accepted the EC's proposal to make the system required for all new cars from October 2015.
With all the signs suggesting that eCall will arrive in time for October 2015, OEMS, tier 1s and app developers are now seeing the urgency in exploring content opportunities on the eCall platform, with some infotainment professionals feeling grateful that the European Commission has mandated the initiative.
The platform the auto-infotainment industry has been waiting for?
Excitement stems from eCalls ability to allow easy integration of third-party services that are attractive to consumers. These include connected navigation, remote vehicle control and remote diagnostics which can be integrated in a cost-effective manner. How much of an impact eCall can make within the infotainment space, in addition to its primary function, will be debated at the Content & Apps for Automotive Europe 2014 (April 8-9, Munich).
One of the speakers, sitting on the panel, ‘eCall: An Alternative Platform to Deliver Value-Added Services’, is Andy Rooke, Senior Project Manager, ERTICO. Mr Rooke commented, “The continued progress of the eCall legislation is now providing a clear route for the automotive industry to grasp the potential opportunities offered, by the mandation of Pan-European eCall. However there is a clear need for the industry to be innovative in its approach to both satisfy the legal requirements of eCall and to offer services to their customers that will ensure long-lasting and meaningful customer retention, and brand loyalty”
At this very exciting time for the infotainment industry, Telematics Update will bring together 30+ expert speakers to discuss the crucial challenges of the IVI space, making the Content and Apps for Automotive Europe 2014 Conference the must attend event for all dedicated automotive infotainment professionals. The full agenda and speaker line-up can be found here: http://www.telematicsupdate.com/contenteu/
As well as harnessing eCall for deeper content, c-level speakers will dissect key topics including:
- Create a Standout Automotive User Interface
- De-Bunk the In-Car App Store Myths
- Break Down ‘Big Data’ to Create Next-Gen Apps
- The Future of the Auto Operating System
- And more sessions addressing business model and content/app integration challenges
- Limited discounted hotel rooms left
- Register while group booking discounts are still available
Speakers Recently Announced:
- Siegfried Schuler, Director Connected Services Technical Sales Europe, Harman
- Kenneth Malmburg, New Business Development, Global Connected Consumer, General Motors
The full agenda and speaker line-up is available on the website:
Testimonials and Tributes from the Industry
Of Content and Apps for Automotive Europe 2014, a representative from John Deere stated, “Most informative telematics conference I have been to.”
General Motors added: “Excellent conference. No sales pitch, non-stop intellectual debate on all important issues related to apps/contents in auto industry!”
Register your place at Content and Apps for Automotive Europe 2014
Register via the secure link below by this Friday (14th March) to secure a €100 discount:
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