Argentina's Supercanal changes name to Super

Argentina's Supercanal changes name to Super

Argentinian pay-TV and fixed-line operator Supercanal Airlink is revamping its visual identity across the 14 provinces in which it operates, simplifying its name to Super while expanding internet coverage via new infrastructure deployments and boosting the stability of connections.

With its new brand, Super seeks to improve its grid of TV and HD TV channels with the incorporation of new signals and digital services, in addition to promoting its online content platform, MIO, reports local media.

According to the Mendoza-based cableco, the main concepts of Super’s offer will be connectivity, proximity, and technology. Along with the change of identity, the project also seeks to enhance its internet service and evolve with an investment plan of USD 30 million until 2022.

“Almost two years ago we started a modernization project for the entire company, to enhance our services, improve our customer support, be close to them and continue connecting the country. Today we are taking a new step in that direction: we are going to promote new investments for infrastructure development and redouble our efforts to continue strengthening the bond that unites us with the users”, Facundo Prado, president of Super, said.

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