Eros Now, an over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation, has announced a partnership with Global Networks Infocomm (GNIPL) for expanding its reach in India.
Following this, Eros Now’s filmi library of over 12,000 digital titles as well as premium original episodic series, and music videos, will be available to GNIPL’s customer base across India.
GNIPL, supplier of IT Infra & Network Equipment along with Value Added Services to Internet Service Providers, Telcos, System Integrators across India through its brand called Globenet, will bundle Eros Now’s yearly subscription packs along with its products and services.
Manpreet Bumrah, Senior Vice President Eros Now and Business Head Tech zone, said, “Over the past year, we have seen a radical change in consumer behavior. People are more inclined towards watching new content online as they spend more time at home. With our partnerships with service providers, we are looking at benefitting these consumers by offering a plethora of content and expanding our national reach.”
Harshal Dalal, DirectorGLOBENET shared, “India is currently an OTT driven market, and we are delighted to announce our partnership with Eros Now – one of the leading OTT players in India. Through this partnership, we aim to create a holistic digital ecosystem and offer unlimited entertainment with bundled services to our customers.”
According to a recent study by consultancy firm Ovum, India has one of the highest number of users with carrier-bundled paid media services. As a value-conscious country, Indians are drawn to service providers offering multiple streaming services, whether for mobile or broadband connections on smart TVs. Carrier-bundled media services provide users with options and encourage consumption, thus maintaining a loyal consumer base.