Redknee has announced the launch of Mobile Money Airtime Reseller which enables completely voucherless, pre-paid wireless airtime top-up. This addresses the needs of many high-growth / emerging market operators and subscribers.
Traditionally, the purchase of pre-paid top-up minutes occurs largely through a physical voucher-based distribution system. The Mobile Money Airtime Reseller solution eliminates this reliance on physical retail vouchers or wireless phone cards, enabling reduced operator overhead and distribution costs, additional profit opportunities for resellers and, for the subscriber, a secure network for the affordable transfer of airtime minutes.
The solution has recently been purchased by telecom management group MDC of Beruit. MDC needed a reliable and flexible charging alternative to the traditional top-up voucher, stated Hussein Rifai, Chairman of MDC. High-growth markets often require creative solutions to address unique business challenges, and we looked to Redknee to deliver the solution best suited to our distinct needs.
Mobile Money Airtime Reseller distributes airtime from the operator to dealers and airtime resellers who trade directly with the pre-paid wireless subscriber using mobile handsets, eliminating the reliance on physical retail vouchers or wireless phone cards. Once distributed to the dealer/reseller network, the airtime is sold and transferred to the end subscriber with a mark-up allowing the dealer and reseller to earn income. In addition to creating an entrepreneurial framework, the operator benefits from reduced overhead and distribution costs by eliminating the need to produce and support vouchers. This service is especially tailored for high-growth markets where issues of theft and fraud or the lack of retail infrastructure would otherwise hinder voucher sales and top-up capabilities.
According to recent industry research, high-growth markets now comprise over 40 percent of wireless operator EBITDA and over 90 percent of growth, and mobile money capabilities are becoming an increasingly essential part of the subscriber¹s everyday life in these regions, said Lucas Skoczkowski, CEO at Redknee. Once again, Redknee is at the forefront of providing innovative solutions that operators require in order to capture additional revenue and grow their subscriber base in even the most challenging environments.
Mobile Money Airtime Reseller is a product within Redknee¹s Mobile Money Services, which is a component of the Turnkey Converged Billing product portfolio enabling sophisticated top-up, money transfer and payment applications for users and third parties.
About MDC: Management & Development Company is headquartered in Lebanon and focused on the management of telecommunications operations in Africa and in the CIS region. It provides hands on expertise and understanding of the local markets for optimization of the operations and achievement of leadership position in the markets served.
- More info: www.redknee.com