China Pay-TV services revenue to remain sluggish till 2026

China Pay-TV services revenue to remain sluggish till 2026

Due to a steady decline in cable TV subscriptions and drop in overall pay-TV average revenue per subscription (ARPS), the pay-TV services revenue in China is expected to grow at a sluggish compound annual growth rate (CAGR) of 0.6% from USD 35.1bn in 2021 to USD 36.2bn in 2026.

According to GlobalData, cable TV subscriptions are expected to decline at a CAGR of 0.9% between 2021 and 2026 while the average monthly spend per pay-TV account will drop from $5.43 to $5.20 over the same period.

China Broadcasting Network (CBN) will lead the overall pay-TV services market throughout 2021-2026, driven by its monopoly in the cable TV segment, said GlobalData’s China Pay-TV Forecast.

Hrushikesh Mahananda, the Telecom Analyst at GlobalData, said: “A steady rise in the adoption of OTT-based video services by consumers seeking new content is affecting the overall pay-TV ARPS and revenue growth in China.”

“IPTV will be the leading pay-TV service platform in China in terms of subscriptions throughout the 2021-2026 period. This growth will be primarily driven by solid demand for multi-play bundled packages with integrated IPTV services and increasing fixed broadband penetration in the country that supports the delivery of IPTV services,” he added.

Hrushikesh concluded: “Within the IPTV segment, China Mobile will lead given its robust focus on enhancing its content by strengthening the combined operation of big and small screen content and making a household data service portal consisting of digital cinema, broadband television, and vertical content.”

Sign-up to our weekly newsletter

Keep up-to-date with all the latest news, articles, event and product updates posted on Developing Telecoms.
Subscribe to our FREE weekly email newsletters for the latest telecom info in developing and emerging markets globally.
Sending occasional e-mail from 3rd parties about industry white papers, online and live events relevant to subscribers helps us fund this website and free weekly newsletter. We never sell your personal data. Click here to view our privacy policy.