Mobilink GSM of Pakistan will be deploying Tekelec TekMedia anti-spam firewall in order to establish better network control and to enhance customer experience.
There is little doubt that service providers around the world are being inundated with spam via SMS messaging. Tekelec which specialises in core multimedia session control, has announced a mobile operator in the emerging markets is taking action against these new-age spammers with its TekMedia Anti-Spam Firewall solution.
Pakistan Mobile Communications, better known as Mobilink GSM, has deployed Tekelec’s TekMedia AntiSpam Firewall Solution to combat SMS spam attacks on its subscribers. Mobilink is the largest telecommunication service provider in Pakistan, with more than 31 million subscribers using its network. With the TekMedia solution, Mobilink now has better control over spam impacting its network and is able to help protect its customers from unsolicited, unwanted SMS messages.
“SMS spam is a growing problem around the world and it’s directly affecting our customers today,” said Yousaf Allah Dad, Senior Manager of Engineering at Core Value Added Services Group. “We’ve chosen Tekelec’s SMS Firewall solution to help us fight the problem because it allows us to use rules-based filtering to stop the delivery of unwanted messages, and protects our network and customers from costly viruses, flooding and spoofing attacks.”
Today, text messaging is the most widely used mobile data service, with 72% of all mobile phone users worldwide being active users of SMS. Mobile SMS spam, spoofing and other SMS-related scams are a global problem. Spam messages detract from the benefits of SMS by bombarding customers with irrelevant messages, causing other important messages to be lost or forgotten. Spam also has the potential to create an effective denial-of-service condition by filling up the SIM card's memory on a cell phone. TekMedia can be configured to detect different spoofing techniques and can adapt to new techniques. Spoofing brings the risk that soon SMS service will suffer as much from spam as e-mails do today.
“SMS spam is quickly becoming the next big problem for service providers. There has been rapid development of technology that allows relatively cheap ways to send SMS spam using the Internet,” said Wolrad Claudy, Tekelec’s Senior Vice-President of Global Sales. “We’ve worked directly with Mobilink to deploy an anti-spam solution that will not only meet its demands for more efficient network operations but also provide a better experience for its customers.”
Mobilink has been a Tekelec customer since 2004, when it first deployed solutions available under the Eagle 5 range. To monitor network activity, Mobilink also chose Tekelec’s IAS monitoring solution. With the addition of the TekMedia Anti-Spam Firewall Solution, Mobilink continues to enhance its customer relationships by improving their network for both SMS and mobile communications.