Underlining the massive streaming potential of the mobile phone user market in Africa, Wi-flix, described as the fastest-growing streaming platform in Africa, has expanded its presence to Zambia following the launch of packages with mobile telecommunications giant MTN.
MTN Zambia subscribers now have access to thousands of hours of unlimited premium content with the launch of Wi-flix in the Zambian market. Users can take advantage of daily, weekly, and monthly data packages starting at prices low enough to make the service accessible to all customer segments, according to Wi-flix.
Already available in Kenya, Ghana, and Nigeria, the streaming service is now providing over 30,000 hours of entertainment to Zambian audiences.
Louis Manu, Co-Founder & Chief Commercial Officer of Wi-flix, points out that the partnership agreement with telecoms giant, MTN Zambia provides the company with “the opportunity to leverage on MTN’s recently deployed 5G high-speed internet connectivity”.
Bright Yeboah, Co-Founder & Chief Operations Officer of Wi-flix says, “Our presence in Zambia is instrumental in our mission to democratize content and ensure affordable premium entertainment is accessible to everyone on the continent and those in the diaspora,” He adds: “This also presents an opportunity for film producers, directors and aggregators in Zambia and elsewhere with quality content to monetize their works on our streaming platform.”
The Netherlands-based company, which launched in 2020, offers entertainment that can be accessed on mobile phones, tablets, smart TVs or streaming devices.