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Bharti Telesoft and MTN Group alliance to provide VAS solutions to emerging markets

Integrated VAS solutions provider Bharti Telesoft and multinational MTN Group have announced an alliance aimed at delivering Multimedia Messaging Center (MMSC), Short Message Service Center (SMSC) and Wireless Application Protocol (WAP) Gateway solutions for all MTN Operations.

South-Africa based mobile services provider MTN Group is currently operating in 21 countries across Africa and the Middle East. Its total subscriber base numbers over 74.1 million across all operations. The agreement will enable MTN to offer an increased range of MMS, SMS and WAP services to customers. It will also enhance MTN's performance scalability and help it to streamline operations.

Sai Prabhu, VP Key Accounts, Bharti Telesoft said, "MTN is a prestigious client for Bharti Telesoft and we are thrilled to be strengthening our relationship with the group via this major win. We are looking forward to enabling enhanced interactivity among all segments of MTN's broad subscriber base, including both novice and advanced users of messaging value added services."

MTN Group's Chief Operating Officer Sifiso Dabengwa commented: "Bharti Telesoft's value added solutions are already running successfully in various MTN Operations and we believe this suite of messaging solutions will stimulate increased usage and encourage greater interactivity among new and existing subscribers as well as enhancing the overall service experience."

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