Synchronica is promoting SimpleMail, its mass-market Consumer Push Email (CPE) solution, as suitable for basic and feature phones, and in particular as ideal for emerging markets in Asia. The company has licensed SimpleMail to two new emerging market mobile operators.
Synchronica's SimpleMail, the company's new Consumer Push Email (CPE) solution is described as a system "that brings mobile email to almost 100% of handsets in use today" and one that "extends the addressable market for push email to even the most basic handsets, making it an ideal service for mobile operators in emerging markets in Asia and beyond."
Synchronica has signed licence agreements for the new technology with two mobile operators in emerging markets - including one in India - and has received an expansion order from a mobile operator in Russia/CIS for additional licences. Synchronica also believes that its solution is suitable for consumers in countries characterised by low tele-density and Internet penetration such as India, Bangladesh, Indonesia and Pakistan.
According to Frost & Sullivan's new study, Asia Pacific's Final Wireless Growth Frontier (August 2008), Asia's emerging markets - defined in this study as Bangladesh, Cambodia, India, Indonesia, Laos, Pakistan, Sri Lanka and Vietnam - are expected to see mobile subscriber net gains of 573 million by the end of 2012, which will take the total number of subscribers in these countries to an estimated 1.06 billion subscribers.
Synchronica SimpleMail includes Email to SMS and Email to MMS gateways and a client-less solution for WAP Push/xHTML browser access. It also features the patented Optimiser transcoding gateway, which reduces the size of pictures and allows attachments such as Word, Excel and PowerPoint documents to be displayed on feature phones that would otherwise be unable to support this functionality. Users can register for the service from their mobile handset, rather than having to register via a PC - a key benefit in emerging markets, where the PC penetration is low.
Carsten Brinkschulte, CEO of Synchronica, comments: "Asia represents a key market for Synchronica, as shown by the three significant licensing agreements we have won in the region in the last six months alone. We are also working closely with our distribution partner, Brightstar, to strengthen our position in this important region. There are more than 3.5 billion mobile users worldwide and more than 2 billion mailboxes in use worldwide and our mission is to bring mobile email to the mass market, on the widest range of devices. Synchronica SimpleMail, which is based on technology from our recent acquisition of AxisMobile, extends our reach from Smartphones and feature phones right down to even the most basic of handsets."
Forecasts point to emerging markets as a breakthrough area for mass market mobile email. Informa predicts that there will be 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming predominantly from emerging markets, where PC and fixed-line penetration is low.
- More info: http://www.synchronica.com/
