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Vodafone launches Voice SMS for subscribers throughout India

Vodafone Essar has launched Voice SMS service in 16 circles across India. With the launch of this service, any Vodafone customer can send a Voice SMS message to a mobile subscriber, anywhere in India, for a fixed price of approximately US$0.01 per minute. The Voice SMS service is available to both prepaid and postpaid subscribers. 

Vodafone Essar has brought the service to market using the Voice SMS solution from Kirusa, a vendor of Voice SMS and developer of mobile value-added services. The new service enables Vodafone subscribers to send Voice SMS messages to each other in their own voice, rather than by typing. Voice SMS is an enhanced mode of communication enriched with the sender's voice, language and emotions, and offers complete flexibility in retrievals.

Vodafone's Voice SMS service does not require any special handsets or handset settings. To send a message, a Vodafone subscriber simply dials * and the mobile number of the person to whom he or she wishes to send the message, speaks for 30 seconds and disconnects. If the recipient is a Vodafone subscriber, he will receive a text SMS notification and can dial *0* to hear the Voice SMS. Old Voice SMS can be retrieved by dialing *1*. 

The customer also has the option of replying, forwarding, saving or deleting the Voice SMS messages. Subscribers who are not on Vodafone network will get a text SMS notification with an embedded DirectListen number which, when dialed, takes them to the message directly. The message recipient can select to reply after listening to the Voice SMS.

While Vodafone subscribers will pay roughly US$0.01 to send a Voice SMS, listening to the Voice SMS for the first time is free of charge. Subsequent retrieval of a Voice SMS is also charged at US$0.01 per minute, as is replying to and forwarding a Voice SMS.

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