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Zain launches Voice SMS for its customers in Kuwait

Zain has launched a nationwide Voice SMS service on Kirusa platforms. All of Zain Kuwait's prepaid and postpaid subscribers can now send Voice SMS to mobile customers in Kuwait and to over a billion people across the globe. Kirusa is respected as a vendor of Voice SMS and a developer of mobile value added services.

Voice SMS enables users to send messages in their own voice rather than typing an SMS, enabling them to communicate their emotions in any language. Voice SMS will put life into the messages sent by Zain customers to their family, friends and colleagues, making messaging a unique, lively and personal experience.

"We see a great opportunity for Voice SMS in Kuwait and are also delighted to offer our customers the flexibility of reaching out to their friends and families overseas. Voice SMS gives them an option to communicate with voice messages across borders and time zones," said Khaled Al-Hajeri, CEO of Zain Kuwait.

"Kirusa's Voice SMS solution enables Zain customers a greater freedom to communicate and provides an emotional touch to their messages within Kuwait and to mobile users across the globe," said Dr Inderpal Singh Mumick, CEO and Founder of Kirusa. "We are very excited to be a part of the Zain Kuwait's Voice SMS launch and are sure that Zain subscribers will welcome the flexibility that the service offers."

To make the service available to its customers, Zain has incorporated Kirusa Voice SMS Solution integrated with the HP Opencall Media Platform into its network. International Voice SMS enables Zain customers to communicate with over a billion customers across the globe. Sending messages internationally is just as easy as sending a message across town. A Zain subscriber can dial * 88 followed by 00, country code and the international number; record a voice message and disconnect.

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