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Materna Communications to showcase broad range of new equipment

This year's exhibition presence by Materna Communications will see the unveiling in Barcelona of a full range of new products. In addition to its established product portfolio, Materna is in particular opting for innovations that will be playing a major part in telecoms in general this year.

Static advertising posters and information panels are increasingly replaced by screens and projectors which provide a mix of entertainment, information and service, namely, Digital Signage. When it comes to Digital Signage, and based on its Multimedia Application and Content Server (MACS), Materna is now offering various digital signage applications which are enhanced due to an interactive reverse channel. With games, votes, blogging or download options, promotional screens positioned in public places become real eye-catchers. There is a special benefit: advertisers have an opportunity to measure coverage and provide follow-up communication.

When it comes to controlling websites by voice, Materna is presenting its patented innovation in the field of web-based and mobile voice applications at in Barcelona for the first time: VoiceFlash enables users to systematically control web content and user menus with their own voice input. With VoiceFlash it is possible, for example, to fill in online forms by speaking or hold information conversations in the form of a genuine dialogue with the web interface. In this way VoiceFlash becomes an attractive tool for all service providers, advertisers, authorities and companies that want to present their services on the Internet or on mobile phones compactly and in an emotional and entertaining manner. On account of its user-friendliness VoiceFlash also makes a major contribution to barrier freedom on the Internet.

Materna is also offering services for refinancing Web 2.0 communities. These successful networks are generally characterised by a free-of-charge attitude on the part of their users, even though they incur considerable cost for their operators in terms of design, hosting, advertising and administration. With mobile products such as "MyProfile", "MyVoice" or "MyBlog" Materna can now enable community operators to expand web-based networks to include mobile telephony and also offer them new sales potentials. Supplemented by the innovative widget concept from Materna, the refinancing of Web 2.0 portals can thus be put on a new basis which is extremely attractive financially.

Finally, Materna will be exhibiting its expertise in Machine-To-Machine communication (M2M): in collaboration with the provider ScatterWeb located in Berlin, the company is demonstrating how convenient and efficient the reading of consumption meters can be made by using mobile components. In a special web portal visitors can see all their different types of energy consumption, such as electricity, gas, water and heating, for a freely definable period. Owing to the SIM cards and tariff models offered by Materna's own mobile subsidiary vistream, the company can also offer individual solutions in an international environment and thus demonstrate a higher level of flexibility than its competitors. On the client side Materna is collaborating closely with experienced partners who contribute GSM/UMTS modules and associated integration, including the software application.

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