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Kirusa announces Voice SMS Version 5.0

Kirusa, a vendor of Voice SMS and developer of mobile value-added services, will be announcing the immediate availability of Kirusa Voice SMS Version 5.0 for examination at Mobile World Congress (MWC) at Barcelona.

The new product incorporates a variety of enhancements and new features that will be at the core of future Voice SMS deployments and are claimed to be beneficial for both mobile carriers and subscribers. MWC participants will be the first to experience the new and enhanced functionality of KV.SMS 5.0.

Kirusa's Voice SMS solution allows people to send SMS messages by speaking. A user dials * followed by the number, and speaks a message in any language. The recipient gets an SMS notification from the sender and can dial a number in the notification to directly access the spoken message. Kirusa Voice SMS has been selected by over 30 carriers, reaching more than 300 million subscribers across the world.

Kirusa's new Voice SMS version 5.0 comes with several benefits. For example, the Subscriber Self-Care web interface offers a Web 2.0 interface that is both intuitive and user-friendly. A subscriber can quickly customise his Voice SMS service experience, eg, by choosing his preferred language or Voice SMS receipt method at the click of a button, setting up Groups and Speed Codes, enabling or disabling service alerts etc. He can also listen to new Voice SMS messages over the web. The subscriber can choose to receive an incoming message via SMS or via a call.

Next, Mnemonic and Group Speed Codes allow subscribers to assign Speed Codes for an individual number or a group with easy-to-remember mnemonics for his favorite contacts and groups, eg, *MOM, *DAD, *CRIC for cricket friends etc. This enables him to send Voice SMS messages without having to remember phone numbers and auto-assigns predefined Speed Codes for frequently used numbers based on the subscriber's usage patterns.

Other factors are a Voice SMS Gateway, which expands support for third party applications that want to send and receive Voice SMS messages to mobile subscribers (facilitating a ready ecosystem for Voice SMS-based applications), Flexible Charging in that KV.SMS 5.0 allows a mobile operator to charge for a particular Voice SMS feature based on the combination of the sender's and recipient's phone number, and Expanding International Voice SMS, whereby messages can be sent to more carriers in more countries, increasing convenience for mobile subscribers and increasing revenues for the mobile carriers. 

"Innovative enhancements such as speed codes, self-care web interface and application security are among a host of features that reflect Kirusa's commitment toward the Voice SMS user community. A large amount of Voice SMS traffic is being seen currently, and the new version will help increase the traffic through an added incentive for web savvy users," said Salman Wassay, Director marketing of Zong, CMPak Limited, Pakistan.

* Kirusa has been recognised as one of the top 100 technology companies by Silicon India for 2007 and 2008, and one of the top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey, Kirusa has sales offices in three continents, with R&D in New Delhi and Bangalore.

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