Global digital operator Veon said on Friday that its unit Beeline Uzbekistan has developed and launched an AI-powered super app called Hambi for all mobile users in the country.
Hambi – which is short for “Hammasi Bitta”, an Uzbek term that means “everything here” or “all-in-one” – integrates a variety of digital products and services, including a digital marketplace, travel, entertainment, TV, fintech, and games.
The Hambi app also includes an e-health consultation service and a service that provides third-party car insurance. AI-powered elements planned for the future will enable Hambi to personalize the user experience, Veon said.
While those services can be used by anyone that downloads Hambi, regardless of which service provider they use, Beeline Uzbekistan customers can use it for self-service options such as management of tariffs, data, roaming and other services. Users can earn mobile data plans, access discounts, and earn bonuses by engaging with the app every day.
Hambi – which was developed in-house by Beeline Uzbekistan – follows the launch of Veon’s Kinom entertainment platform in the country, offering TV series and movie streaming services, including Uzbek language content.
Hambi is also the latest super app launched by Veon under its Digital Operator 1440 strategy, following MyBL in Bangladesh, Simosa in Pakistan and MyBeeline in Kazakhstan.
“Across our markets, our super apps are offering services essential to their customers, including using AI-powered solutions in features like learning and customer-care in national languages,” said VEON Group CEO Kaan Terzioglu in a statement.
