Operator TIM Brasil and independent growth and monetisation platform Digital Turbine have announced a strategic partnership that they say will enhance the smartphone experience for millions of TIM customers.
This collaboration, say the partners, introduces personalised app recommendations and seamless access to apps and services on Android devices sold by TIM.
With Digital Turbine's mobile platform, TIM customers will benefit from features such as dynamic installs, which delivers pre-selected apps tailored to user preferences, and push notifications offering timely and relevant app suggestions. These solutions will be integrated into hundreds of thousands of Android devices annually.
Leonardo Siqueira, Director of Data Monetisation at TIM Brasil, says: "This partnership opens up new opportunities for TIM, providing a new channel for growth and reach, delivering better experiences to our customers. By leveraging Digital Turbine's innovative platform, we strengthen customer engagement and create a more personalised and relevant journey for our customers."
With a strong presence across the Brazilian mobile ecosystem, Digital Turbine says it is well-positioned to offer its services to even more mobile users in the country, with more opportunities and experiences to be added as the relationship expands.
It adds that this collaboration marks a significant milestone for the company in Brazil as it partners with more major mobile carriers to bring innovative mobile and app experiences to tens of millions of users nationwide.
