Wireless home networking vendor AirTies has been chosen by Smart Digivision to provide its Set-Top Boxes (STBs) as part of the latter's award-winning IPTV service MyWay. Within its aim of offering Indian households a high-quality, interactive IPTV experience, Smart Digivision will roll out across 54 large cities across India, including New Delhi and Mumbai, and will provide households with 150 TV channels, Video on Demand (VoD) films and DVDs, and interactive Internet services such as music, gaming, education and e-commerce.
Smart Digivision will be deploying the IPTV service to over three million subscribers throughout India on the broadband networks of incumbent telco operators BSNL and MTNL. AirTies has therefore created a customised version of its H264 standard definition STB offering video over low bandwidth. The STB also supports low bit rate IPTV networks and plans are afoot to support for external USB disc-based personal video recording and wireless video in future developments of the service.
Kapil Dev Kumar, COO, Smart Digivision comments: "Our key requirements in selecting the AirTies STB were fast boot-up and channel zap time, plus support for internet transactional and video applications on the TV. Other key criteria included support for DVR on external storage and low cost pricing for the competitive Indian Market...The AirTies STB has allowed us to price the MyWay service competitively against our satellite television competitors, where volumes have already crossed 10 million in aggregate. More importantly, AirTies has lived up to the promise of excellent support and shown a flexible approach towards customising the hardware and firmware for the specific eco-system deployment, network conditions and custom-developed user interface needed in the Indian market."
AirTies CEO Bülent Çelebi added: "India as a market offers dramatic potential for IPTV technologies with its current installed base of 6 million broadband subscribers and a market that is growing dramatically. We enabled MyWay to compete with satellite price points by optimising for the Indian market and designing cost out. Our challenge was to achieve that price point without compromising on quality or features. We see the Asia-Pacific IPTV market as a major opportunity for AirTies and consider a long-term business relationship with Smart Digivision as a key component to our success in the region."
AirTies was formed in February 2004 by a management and technical team from the Silicon Valley, USA, with strategic intent to become a leader in the emerging markets. It has more than 4 million in its global base and is aiming to expand into additional broadband markets. AirTies designs and develops its own hardware and the embedded firmware. AirTies believes in customer service such as 7/24 technical support in English, Turkish, Greek and Russian and no-questions-asked defective unit replacement.