Batelco banks on Openmind SMS personalisation

Openmind Networks is deploying its SMS personalisation system called My SMS with the Bahrain Telecommunications Company. My SMS enables Batelco to introduce innovative solutions to its customers by offering them new, value-added services based on the most successful non-voice service to date, namely, SMS...

 

Openmind Networks is deploying its SMS personalisation system called My SMS with the Bahrain Telecommunications Company (Batelco). My SMS enables Batelco to introduce innovative solutions to its customers by offering them new, value-added services based on the most successful non-voice service to date, namely, SMS.

The personalisation of messaging services offers a new approach to increasing ARPU by putting the power of managing the specifics of services into subscribers' hands. Subscribers are offered a suite of value- added SMS services and they can set up their own services via a mobile operator portal, SMS short code or WAP. In January, Batelco introduced SMS+ Groups, SMS+ Autoreply and, on 5 February, launched an additional three new services: SMS+ Filter, SMS CUG, and SMS+ Online. 

Baltelco had already deployed Openmind Networks' Network Antispam System (NAS) which enables the operator to totally detect and block SMS Spam and Scam; the same platform enables the operator to provide its customers with these new advanced SMS services.  

* Batelco is the Kingdom's leading provider of national and international telecommunications services, internet and broadband products and services and networked IT services. It serves over 600,000 business and residential customers while its JVs in Jordan , Kuwait and Egypt serve the needs of an increasing body of customers in the MENA region. 

Batelco operates 16 call centres in Bahrain and last year donated BD5 million into the community through charitable donations and sponsorships.

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