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CellTrust of Africa set to bring secure SMS to African m-banking, government, health

From its base in Abuja, Nigeria, CellTrust of Africa has been set up by its US-based parent CellTrust to provide secure mobile applications to one of the world’s fastest-growing mobile markets...

CellTrust Corporation, a US-based provider of secure mobile messaging and applications, is continuing its global expansion by opening operations in Africa. The new CellTrust franchise will operate from its headquarters in Abuja, Nigeria, led by Managing Director Samuel Ucheaga, founder of Mavis Computel, a provider of wireless network solutions with an established sales and distribution network in the region.

CellTrust of Africa’s customer base will utilise CellTrust’s SecureSMS Gateway, which enables businesses to exchange critical information with customers using mobile devices in a trusted environment. SecureSMS is promoted as providing “end-to-end privacy on the mobile device via a highly encrypted, tamper-proof process. A remote wipe functionality that ensures users can wipe the handset if it is lost or stolen adds another critical layer of security.” Additional features that will soon be available on SecureSMS include 2D barcodes, client-less SecureSMS, and a dynamic menu system for mobile banking and mobile payments.

“The market for secure mobile applications in Africa is multi-faceted and very promising,” according to Samuel Ucheaga. “Key industries include mobile healthcare, mobile government and mobile financial services with a special emphasis on mobile money transfer, and mobile micro-credit applications, already evoking tremendous change across the continent.”

CellTrust of Africa has already begun discussions with municipalities in the region, as well as with enterprises in the healthcare, financial services/banking, education and governmental sectors. Prospective SecureSMS users will now be able to optimise the ubiquitous nature of SMS in a secure, reliable and highly confidential environment.

“With Africa becoming the fastest growing mobile market in the world and mobile penetration in the region ranging from 30 to 100 percent, we needed a strong presence there,” said CellTrust CEO, Sean Moshir. “We look forward to working with the experienced CellTrust of Africa team to bring secure mobile applications to more than 300 million diverse users across the continent.”

* CellTrust’s SecureSMS has recently received the 2008 Communications Solutions Product of the Year Award and was voted Best Messaging Security Solution by the Info Security Products Guide’s Tomorrow Technology Today Award. SecureSMS was accredited as a finalist for the Third Annual CTIA Emerging Technology Award, and was named the winner of three Mobile Star Awards, as well as the prestigious Mobile Marketing Association 2008 Global Relationship Building Award.

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