C&W rolls out Roamware across the Caribbean

Roamware has launched its advanced roaming services across 12 mobile networks owned by the Cable & Wireless International Communications Company in the Caribbean region.

C&W networks are spread across popular tourist locations in the Caribbean and Roamware's solutions are intended to introduce significant new revenue streams, in addition to providing a customer-friendly virtual home environment for visiting roaming customers. 

Roamware's Service Delivery System platform is enabling C&W to roll out additional services with minimal incremental investment. The services launched include virtual home network enabling services such as short code support, smart call assistant and voicemail call completion. In addition, Roamware's overlay traffic steering application, Traffic Redirection, enables an overall increase in C&W's gross roaming revenue margins.

 The virtual home applications provide a home-like environment for customers roaming on the C&W networks by allowing them to dial their home short codes in order to retrieve their voice messages and make calls to their home country without having to understand the dialling patterns in the visited country. Roamware's voicemail call completion solution enables C&W to eliminate the dual legs of calls for a voicemail deposit in the roaming environment, enabling seamless voicemail deposits and reducing the cost for the customer.


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