Siano Mobile Silicon, a supplier of mobile digital TV receiver chips, is set to bring Mobile Digital TV (MDTV) to mass-market levels in Brazil and China.
The MDTV rollout in Brazil has been bolstered by the recent launch of ISDB-T mobile TV devices by top Brazilian Operators such as Vivo, TIM Brazil, and Claro, and the debut of innovative MDTV portable devices by Dell and Yecon. The FIFA World Cup 2010 is acting as a catalyst for turning the television ‘anywhere and anytime’ vision into a reality.
Launched as trials in December 2006 in Sao Paulo, the signal today covers 30 cities and a population of 60 million people. Devices sold in the market are expected to cross the 5 million mark in 2010, with Siano powering the majority of them. Several other Latin America countries are following in the footsteps of Brazil, with free-of-charge mobile DTV plans already under preparation.
On the other side of the world, the Chinese MDTV standard, CMMB, has caused quite a stir – now providing 15 channels to millions of subscribers across 280 cities, and expected to reach 30 million users by the end of 2010. China is being regarded as a blueprint for successful mobile TV deployment around the world; this is driven by China Mobile’s decision to package CMMB mobile TV together with its 3G format, known as TD-SCDMA.
According to leading analyst firm InStat (Michael Zhang, December 2009), Siano holds 70% of the TD-CMMB market. In a recently published consumer survey posted on CBC’s (China’s official CMMB broadcaster) site blog, that lists the top-10 CMMB consumer devices in China, Siano is powering 5 of these, including the No. 1 most popular product.
Come and learn more about the growth and adoption of MDTV in Brazil and China at Siano’s booth at Mobile World Congress 2010, Hall 3.1, Hospitality Suite 48.