Sendandsee has implemented a method for content owners to catch the relevant discussions and images on Twitter and integrate them into the content owner’s own mobile service enabling automated integration of user-generated content and tweet monetization.
Mobiprint Twitter integration is showcased at Mobile World Congress with the mobile services for the Finnish Mobile Association.
Sendandsee’s mobiprint is a patented mobile service creation platform that uses architecture well suited for the mobile ecosystem of low network speeds, unlimited terminal variation, and rapid and radical market evolution.
The now launched Twitter integration fits perfectly with what is known from mobile service usage analysis: mobile media is complementary to other media formats and thus a growth sector for media companies.
Media on the go is consumed with methods and behavioural patterns that are different to those of other types of media: the consumption of mobile media "just happens" — it is not planned. The ability for a content owner to integrate the discussions on Twitter and possibly even monetizing them could be an important feature.
“We see this feature as an important add-on to existing mobile services. It can integrate user-generated content and discussions back to the original story, creating a loop with many opportunities.” says Jorma Kario, VP for Sales of Sendandsee.
Another feature that will also serve the goals of content owners is the weblink building capability of Sendandsee’s Twitter integration. This will help to build the service’s pagerank and increase its visibility on search engines.
The advertising in the mobile service can stem for pre-defined sources, or Sendandsee can insert it automatically. Sendandsee’s mobiprint is linked with multiple advertising sources including Smaato’s mobile ad optimization platform – SOMA™ – that has a unique feature of aggregating multiple leading mobile ad networks globally to maximize mobile advertising ARPU.
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