Kyivstar selects Comverse Platform to deliver mobile advertising direct to handsets

Kyivstar, Ukraine’s largest mobile operator, has selected Comverse to deploy a multi-channel mobile advertising platform in its network, allowing Kyivstar to launch targeted promotional campaigns to its subscribers.

Kyivstar will use the Comverse HUB Mobile Advertising platform with advanced targeting and analytics capabilities to promote its own products and services to subscribers via multiple channels, such as text messaging (SMS) and replies generated by self-service options made possible by Unstructured Supplementary Service Data (USSD).  For instance, balance notifications generated by Kyivstar’s existing prepaid billing system from Comverse will include promotions of Kyivstar’s own products.

“Mobile advertising gives us creative new ways to enrich the user experience and provide subscribers with information and promotions relevant to them,” said Vitaliy Vorozhbyt, products management and development director at Kyivstar.

“We selected Comverse for their mobile advertising expertise across all channels around the globe,” Vorozhbyt said, “as well as their ability to integrate it with their systems already here, such as our existing Comverse prepaid billing system. This is especially important because our promotions will depend heavily on reliable, real-time information.”

Mobile Advertising is part of Comverse HUB Value-Added Services, spanning voice, messaging, mobile internet and mobile advertising. Comverse HUB is a synergistic framework that enables service providers to maximise their business performance and augment their position in the market.

“By joining a growing group of innovative operators using the Comverse HUB Mobile Advertising platform, Kyivstar positions itself to tap into the mobile phone’s potential as the ultimate marketing tool,” said Dror Bin, President of Global Sales at Comverse, the world's leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management and IP communications.

“Comverse makes mobile advertising more relevant to the user with a one-on-one approach, multiple touchpoints, and unsurpassed targeting capabilities,” Bin said. “The fact that we were able to easily install another Comverse solution within Kyivstar’s existing offering also shows how well Comverse products work together.”

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