Shaka Mobile, which is providing the first prepaid mobile and Mobile Money Transfer service for African immigrants in the US, has signed an agreement with TransferTo to launch a cross-border top-up service.
Diaspora Africans, travelers and foreigners who are using the Shaka Mobile prepaid mobile phone and Mobile Money Transfer services in the USA may now recharge the prepaid mobile phone(s) of their relatives back home. To perform an international top-up, the sender simply needs to select by SMS or through Shaka website the amount denomination and indicate a destination number.
Transaction is processed securely and in real-time through the TransferTo platform. Both sender and receiver are immediately notified by SMS.
“We are glad to partner with Shaka Mobile offering innovative mobile financial services to African communities in the US market to add international top-up in its mix. The service has demonstrated high recurrence usage, generated subscriber acquisition opportunities for our partners, and significant contribution to the bottom line.” said Eric Barbier, TransferTo CEO.
TransferTo operates a global airtime transfer network interconnecting mobile subscribers around the world. Airtime transfer enables immigrants to send several small-value gifts to relatives, generating local value for a large number of recipients. With mobile phones becoming tools of economic empowerment in developing countries, airtime recharge transfer is regarded as a key mobile feature by migrants and their families back home.
“International top-up is a natural fit in Shaka’s service portfolio. Thanks to its coverage in Africa, TransferTo allows Shaka subscribers to send airtime recharges using the balance of their mobile phone or their Shaka Pay account. The service is a great complement to our financial services such as money remittance,” says Dhidha Timona, President of Shaka Mobile.
Thanks to TransferTo, mobile operators, retailers, financial institutions, and money transfer companies can offer an innovative and differentiating service to their ethnic segments – an under-served market with a high telecom spending usage. With more than 100 migration corridors fully covered over five continents, TransferTo is a leading global player in the international airtime transfer space.
* TransferTo, a fixed and mobile brand, operates a global mobile airtime network enabling small value transfers through a mobile phone. With this solution, migrants can send mobile credit from their mobile phone or through retailers, banks or money transfer companies to their friends and relatives back home.
more info: www.shakamobile.com
