A new partnership between mobile solutions provider Comviva and Airtel Bangladesh will provide messaging solutions across Bangladesh via Comviva’s Unstructured Supplementary Service Data (USSD), Short Message Service Centre (SMSC) and Bulk Messaging Gateway (BMG) portfolio.
The new solution, named USSD FLARES (Framework to Launch Applications and Rapidly Evolve Services), will provide the operator with a single-window web-based environment to access and manage services. Designed to provide a portfolio of SMS features, the solution will optimally deliver messages with minimal latency during periods of intense continuous traffic.
Comviva has also deployed its Bulk Messaging Gateway (BMG) solution, a high capacity SMS platform that delivers cross-carrier messaging for enterprise customers. The BMG solution will create a new revenue opportunity for Airtel Bangladesh and will enable promotions and corporate messaging, helping the operator deliver a better message management over SMS.
“With SMS traffic enjoying continued strong growth, we needed a proven solution to manage the increased load without making major investment. We selected Comviva’s messaging solutions to efficiently route traffic over our existing network infrastructure and deliver an improved level of service to our customers,” said Chris Tobit, Chief Executive Officer and Managing Director, airtel bangladesh ltd.
Manoranjan Mohapatra, CEO, Comviva, said “With 5 billion mobile users globally able to access self-care services and content, there is great scope to extend the range of content and applications available via USSD and SMS to drive value added service usage. We are working with all the leading mobile operators in Bangladesh to provide them with end-to-end mobile solutions beyond VAS.”
Comviva’s messaging applications enable subscribers to interact with friends and discover new applications, driving service usage and enhancing revenue growth.