Panama’s América Móvil subsidiary, Claro Panama, has launched the operator’s mobile Instant Messaging (IM) service, Claro Messenger.
As part of a group-wide framework agreement that was signed in 2010, all 17 of América Móvil's subsidiaries will launch the message service, which is being deployed by Synchronica.
Once all subsidiaries have launched the service, all 217 million América Móvil customers will be able to join this carrier-branded IM community, and communicate with each other.
Antonio García, Business Development Manager of Claro Panamá, comments: “We will connect each of our 217 million customers, from United States to Argentina, allowing them to chat together from their phones.”
Having launched in Panama in 2009, Claro is a relatively new player in a highly competitive market where telecommunications sales are expected to exceed $1 billion with the bulk of growth being recorded from broadband Internet and mobile services.
Mobile IM as a consumer solution, in tandem with an operator-provided IM community, enriches the VAS portfolio and reduces churn, because users tend to become highly dependent on their IM identity, and do not want to lose this by moving to another network operator.