Unified customer data speeds up access to personalised services in Kuwait

Kuwait’s largest mobile operator, Zain, will soon be able to offer its customers new and personalised services more rapidly. The operator has unified its customer data that was previously distributed across the network into a single database based on Nokia Siemens Networks’ One-NDS platform. The deployment promises better insights into customer preferences, savings in capital and operating costs, and up to a six-month reduction in time to launch new services.

“A rapid increase in traffic necessitated a better understanding of customer behaviour,” said Fahad Al-Ali, network director, Zain Kuwait. “With our network simplified and customer data consolidated, we are equipped to accurately predict usage and capacity requirements, and offer new services such as fair use policy and tailored marketing services.”

“The extent to which network operators can enhance customer experience is emerging as their key market differentiator,” said Jaafar Al-Shraideh, head of customer insight and experience in Nokia Siemens Networks’ Middle East and Africa operations. “We expect this project, which marks the first global launch of our multi-application services on the one-NDS 8 platform, to help Zain Kuwait deliver better pricing, customer care and network quality, ensuring improved customer loyalty and an overall improved end-user experience.”

Nokia Siemens Networks has upgraded the customer’s legacy Home Location Register (HLR) system with a next generation platform, and replaced the operator’s existing authentication, authorization and accounting system with the company’s One-AAA server to manage access to new, customized services. Both applications are connected to the centralized data base One-NDS. The deployment also includes Serve atOnce Activation Manager (SAAM), which will help Zain unify and automate access to the centralised data base independent of the application used. This will speed up the provisioning process of the multi-application data base and hence reduce the time-to-market for service launches.

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