Content distribution on the rise in Ghana following new partnership

Mobile subscribers in Ghana will soon have access to new content services via a partnership between MVAS developed Kirusa and wireless applications provider txtGhana.

The services will be delivered via an open platform supporting industry standard VoiceXML and subscription management, and will encompass diverse content categories, including religious, motivational and lifestyle. The Kirusa platform provides a framework for third party application developers and content providers to offer and monetise innovative voice and content services to mobile subscribers.

Initial launch will be through leading mobile carriers in Ghana, leveraging the platform deployed at these mobile carriers. Combined with the geographical reach of txtAfrica, parent company of txtGhana, Kirusa’s substantial presence in Africa will allow for the expansion of the services across the continent.
Speaking on the occasion, Surinder Singh Anand, Vice President of Product Management at Kirusa, said, “We are delighted to expand the suite of value added services offered to mobile subscribers in Ghana. Content provisioned from txtGhana is localised, relevant and in tune with the needs and preferences of the target market.”

Commenting on this partnership, Mr. Nii Laryea, CEO of txtGhana, said, “txtGhana believes in alignment with capable industry players with reputable proficiency in certain industry niches. Distribution of our content through state-of-the-art technology of Kirusa will provide our customers a seamless and sterling service experience.
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