A new voice SMS service has been launched in Kenya by yu, the mobile phone brand of Essar Telecom Kenya Limited, in conjunction with MVAS developer Kirusa.
The Voice SMS service is available to all yu subscribers, on all mobile handsets, and allows them to send and reply messages by voice, eliminating the need to type. It enables the subscribers to communicate faster, with greater ease, and convey emotions as compared to limitations imposed by text messages. Use of Voice SMS by mobile subscribers is gaining global traction for its benefits in enabling people to communicate on the go. Subscribers have to pay 1 KES for sending replying, or forwarding voice SMS messages.
Commenting on the launch, yu Country Manager Madhur Taneja, said, “We are excited to be presenting our subscribers with this innovative means of communication. This service will be very handy for certain people with disabilities who might find it difficult to type on phones. The solution comes with proven success as well as a platform that supports several additional Value Added Services.”
To use the new service yu subscribers can dial ‘*’ followed by the number of the person they wish to send the message to, and speak a short message for up to 30 seconds. The recipient gets a notification message from the sender and can dial *0* to hear new voice messages.