Subscribers of the Indian operator Aircel are now able to use real time tracking, navigation information and information services while on the move. The operator selected Ericsson to provide mobile positioning systems for its 2G and 3G customers, marking the Swedish vendor’s first contract managing the location-based services platform in a multi-vendor core network environment.
Ericsson Mobile Positioning Systems (MPS) will offer advanced Location Based Services (LBS) to Aircel subscribers and can support several positioning alternatives for GSM and WCDMA. These range from network-based methods with cell accuracy aimed for all terminals to more accurate terminal-based methods using GPS positioning.
The WCDMA positioning method - Cell ID with round-trip time measurement – enables improved positioning accuracy for 3G and 2G phones, and the solution can be easily upgraded. A web-based survey conducted by Ericsson Consumer Lab in India revealed that the services most in demand are Family Finder (48%) and Navigation (52%).
Mallikarjun Rao, Chief Technology Officer Aircel, said: "There is huge potential in offering this value-added service to our consumers. Most Indians spend on average 90 minutes per day on the roads; location-based services will definitely increase efficiency and enhance the quality of their life.”
Amarjeet Singh, Vice President & Customer Unit Head for Aircel, Ericsson India, says: "The advanced location based intelligent service will not only provide information pertaining to a particular area but also be an invaluable analytical tool for addressing issues such as public safety and security, health care, emergency services, and so on."
As part of this three-year contract for supply and support, Ericsson will supply its Mobile Positioning Centre (GMPC and SMPC) and features that support various applications to Aircel.