Personalised ring back tone services debut in Jordan

Jordan’s only operator licensed to provide 3G+ services will soon begin offering Colour Ring Back Tone (CRBT) services, allowing subscribers to assign different ring back tones to different callers.

Jordan’s only operator licensed to provide 3G+ services will soon begin offering Colour Ring Back Tone (CRBT) services, allowing subscribers to assign different ring back tones to different callers. Orange Jordan has commissioned Comviva’s CRBT service, with which subscribers can replace the ring tone that callers normally hear with a personal choice of music or audio content.

Manoranjan Mohapatra, CEO, Comviva said, “We are committed to bringing innovative value-added services that enrich the lives of people across markets globally. We are excited to have Orange Jordan as our customer and about the prospects of working with them to deliver new and exciting infotainment services to their rapidly growing customer base.”

"This is a perfect offering for our subscribers as they can change their ring back tone based on user mood and context, or use the varied features to gift or copy a ring back tone. CRBT is another service that would redefine the calling experience for our subscribers and would boost our current market share,” said Mohamed Benhamadi, Portal & Contents Marketing Director, Orange Jordan.

“Among the varied portfolio of mobile music offerings, ring back tones have achieved killer application status with mobile subscribers in many markets worldwide. CRBT constantly evolves, creating long-term customer stickiness and providing a sustainable revenue stream for operators,” added Sabri Amireh, VP, Middle East and North Africa, Comviva.

CRBT has been deployed by over 20 operators across the globe, and the service is handset and SIM independent. Comviva has continuously enhanced its CRBT offering to maintain subscriber stickiness, introducing ‘Star 2 Copy’ to simplify usage, ‘A Party Caller Tunes’ to provide callers with a choice of tune and AdsRBT to promote subscriber-relevant brands and enable subsidized service usage.

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