A leading news agency in Thailand has made the strategic decision to use next-generation technologies to gain a competitive edge over rival TV news organisations...
A leading news agency in Thailand has made the strategic decision to use next-generation technologies to gain a competitive edge over rival TV news organisations. MCOT’s Thai News Agency has selected and implemented Aspera’s leading mobile data transfer solution for Apple iOS and Google Android.
Headquartered in Bangkok, Thai News Agency is owned by the MCOT Public Company Limited, which was originally the first television station on-air in Thailand in 1955, broadcasting news and entertainment programs to 89 percent of the population, 24 hours a day through 35 local network stations nationwide.
The company’s strategy involves employing solutions to decrease the time necessary to send content for broadcast, as well as increasing transfer reliability over multiple infrastructures such as Internet cafes, ADSL home Internet and 3G/EDGE mobile networks
With the new system, correspondents across Thailand were able to upload real-time events coverage using high-speed Aspera technology integrated into a Web portal, custom developed by Aspera partner Innova Systems, greatly increasing productivity as well as quality and volume of news content.
“The flexible software architecture and straightforward APIs have made it possible for us to have the Web portal created exactly to our specifications,” said Phairach Santhawe, news technology manager at Thai News Agency. “The simplicity with which we were able to develop the system has allowed us to deploy Aspera Mobile-enabled devices to well over the initial target of 100 correspondents and staff. The results have been dramatic and exceeded our expectations.”
The platform provides high-speed file transfer over mobile networks and has been adopted across the globe to power next-generation mobile newsrooms. Field contributors use an Aspera-enabled mobile app to upload high-resolution images and video straight from their iOS or Android device, with maximum efficiency, ease of use and reliability. Time-to-air is significantly reduced as built-in fasp transport technology optimizes bandwidth efficiency and reliability.
John Wastcoat, vice president at Aspera, said: “With broad operating support for iOS and Android, we are seeing strong demand throughout our Asia Pacific markets, including Thailand, South East Asia, Japan, Korea and Australia. Because news is such a core piece of our broadcasting partners’ business, where speed in distribution is essential, we are very pleased to be able to help them in such a critical way.”