Consumers in emerging markets are now able to roam internationally at local data rates rather than paying premium rates of their home operator...
Consumers in emerging markets are now able to roam internationally at local data rates rather than paying premium rates of their home operator. Wavenet’s new Local Data Roaming (LDR) product is currently available for data roaming on 3G networks.
When a user connects to an international network that has partnered with Wavenet, the user is given the option to link to a Wavenet account. This then allows them to top up with local airtime credit and pay the local operator's rates for 3G data services. The service has the advantage that his or her existing handset and SIM card can be used.
With data roaming becoming increasingly popular especially with a very much increased 3G network in emerging markets, the service provides a good solution to the typical use of dual SIM cards or completely switching off data roaming capabilities to avoid 'bill shock.' The operator that partners with Wavenet will benefit as it will prevent the user from switching SIM cards on arrival and opt for the LDR service available. The service fills the gap where Zain once ruled through its One Network which also allowed users to roam at local rates, however Zain has significantly downsized its operations; outside of the Middle East it is present in Sudan and has a stake in Wana Morocco. However One Network was a total roaming solution for both data and voice, Wavenet does not offer a lower cost voice solution.
In January 2013, Wavenet partnered with Etisalat to demonstrate and launch the product. This critical contract will enable Wavenet to target Etisalat's emerging market countries including West African markets under the Moov brand, Pakistan, Egypt, Sudan, Nigeria, Tanzania, Indonesia, Afghanistan and Sri Lanka, the home market of Wavenet.
