Mauritanian operator launches loyalty management campaign

Mauritania’s leading telecom provider Mauritel is now offering real-time promotions for targeted subscribers based on analysis of actual usage patterns. Based on Intersec’s Loyalty Management Suite, the solution will enable Mauritel to deliver contextual promotions and services based on their subscribers’ actual usage, behaviour and preferences. 

By processing up to 100,000 events per second on a single server, the solution allows for the accurate targeting of users in real-time with new promotions and services. It provides marketers with analytical functionality to visualise market trends in seconds, design and launch contextual offers while measuring in real-time their effectiveness.

Yann Chevalier, CEO at Intersec, said: “In a world now obsessed with Big Data, customer insight has never been more valuable in the Telco sector, particularly on markets with a vast majority of prepaid subscribers such as Mauritania.  As a result, Mauritel were looking at new ways to collect and analyse the data of their subscribers, and use this to build a valuable profile of the individual, their preferences, habits and lifestyle.”

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