Moroccan telecoms firm inwi is deploying digital security specialist Gemalto’s LinqUs Facebook-for-SIM mobile application, which now includes the popular Facebook Messenger feature.
Inwi’s 12 million Moroccan subscribers will have the opportunity to enjoy seamless and intuitive mobile access to the world’s leading social network site. In a country where smartphone penetration is only at 16%, the solution provides an opportunity for the many users to enjoy Facebook’s services from any type of mobile phone, and without having to incur additional Internet connection charges.
Gemalto’s turnkey social media package offers a gateway to all of Facebook’s core functions and services such as friend requests, status updates, notifications and news feed, via a user-friendly interface on the handset. No data subscription is required and, with the addition of Facebook Messenger, people can now directly chat with their friends or send private messages anytime and anywhere.
Frédéric Debord, CEO at inwi, said: “With Gemalto’s LinqUs Facebook for SIM application we can bridge the gap for users with all types of mobile phone and respond to Morocco’s growing love affair with social media.”
