Vinaphone and Gemalto Bring Yahoo Messenger to All Mobile Users in Vietnam

Gemalto and Vinaphone are launching a SIM-based version of Yahoo Messenger across Vietnam.

The LinqUs Yahoo Messenger solution will enable Vinaphone customers to enjoy all the key features offered by the full personal computer version of Yahoo Messenger, regardless of their handset model.

Vinaphone is first operator in the world to offer the service, and Gemalto’s LinqUs Yahoo Messenger for SIM is the only SIM-based application certified by Yahoo. The embedded software application is compatible with 100% of mobile handsets using SMS and without needing a mobile internet connection. LinqUs Yahoo Messenger for SIM offers key social messaging features including direct pop-up notification of incoming messages, offline message reception, multiple simultaneous chats in three different languages and easy contact management.

“Worldwide churn rate is higher among pre-paid subscribers and as Vietnam’s 90% of the subscriber base consists of pre-paid accounts, Gemalto’s solution to make Yahoo Messenger available on any handset will help us strengthen customer loyalty,” said Nguyen Hoang Hai, Manager of Business Department, Value Added Service Center, Vinaphone.

“People increasingly want to stay connected, communicate and share experiences with their friends on Yahoo Messenger even when they are on the go,” said Yvonne Chang, Managing Director – India & South East Asia, Yahoo.

“Only 34 percent of the 87 million population in Vietnam uses mobile internet today, so our LinqUs Yahoo Messenger for SIM, which doesn’t require subscribers to have a smart phone to enjoy Yahoo Messenger services, comes as a very good solution for Vinaphone to target the segment of non-data phone users,” added Michael Au, Senior Vice-President of Telecommunications at Gemalto Asia.

“As the number of mobile telephony subscribers grows worldwide, several emerging economies still have low smart phone penetration as well as limited data coverage in certain regions. Gemalto’s SIM-based social media solutions play an important role in helping these economies’ operators to reach these subscribers, and provide more value for money offers.”



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