Myriad Group has announced an agreement with Twitter which certifies Myriad's "Twitter for USSD" service as an approved Twitter experience.
"Twitter for USSD" is a text-based mobile messaging service that provides simple, low-cost access to Twitter for users who do not have a mobile data plan. The service enables users to subscribe to a variety of topics and get real-time updates from their favourite sports, TV, film and music personalities from Twitter. Topics users can select from include news, weather, sports and music.
The service will initially be available to mobile subscribers who own feature phones without a data plan in Latin America, Africa, Asia and India. It is priced at a fraction of the cost of a standard data plan. By making Twitter more accessible through USSD, this certification agreement marks an important extension of Twitter's mobile reach in emerging markets.
Stephen Dunford, CEO Myriad Group commented, "Twitter's certification and agreement to support the deployment of our "Twitter for USSD" service is a major milestone. Our goal is to help extend the growing worldwide popularity of Twitter, by making the service accessible to users who would otherwise be unable to afford to access the service. It is also an important validation of the Myriad Updates product."
