VIVA Bahrain has signed an agreement with Syniverse to bring its customers a selection of new, highly-customisable data roaming packages.
With this innovative service, pre- and post-paid users will enjoy a hassle-free roaming experience. The solution suite, which includes Syniverse's Data Roaming Packs and Bill Shock Prevention, is designed to give the subscriber control over their data roaming options, greater insight into their roaming usage and the ability to maintain roaming costs.
Saad Odeh, VIVA Bahrain Chief Wholesale and Enterprise Officer, said: “VIVA, in collaboration with Syniverse, allows customers to control their data usage while travelling abroad. The service offers different controlled packages in selected countries that fit the specific needs of individuals. Additionally, it allows customers to manage their costs and avoid ‘bill shock’ by alerting them via text message when they reach specific amounts of spending.”
High rates of smartphone penetration, alongside highly competitive pricing structures, have created a dynamic market in the Middle East. The region’s smartphone penetration is projected to grow nearly 40% by 2015, which will help MENA take the lead as the second-largest mobile phone population of any region in the world, according to eMarketer’s latest Global Media Intelligence Report.
"Voice and messaging services have long been must-haves for mobile users, and today, data services are equally vital," said Nour Al Atassi, Regional Vice President and Managing Director, Middle East and Africa, Syniverse.