Tanla Leverages Vodafone’s Network for A2P Messaging

Messaging firm Tanla Solutions has deployed its Fast Track platform for Application-to-Person (A2P) messaging with Vodafone Business Services (VBS), the enterprise arm of Vodafone India.

Fast Track is an Application to Person (A2P) messaging platform with advanced security, reliability, analytics and service levels, along with the proven ability to process the largest volume of messages per second.

The platform currently processes over 2.5 billion messages per month, making it one of the largest platforms in the A2P messaging market. Fast Track offers a robust core short message service centre (SMSC) layer that is deployed within Vodafone’s network and controlled by a centralised SMS hub platform using MPLS connectivity. The platform has several enriched features like intelligent routing, spam prevention and number portability detection. The technology ensures that all messages are processed with the lowest latency.

The market for A2P SMS messaging continues to grow worldwide and is estimated to be worth $60 billion by 2018, according to Juniper Research. SMS is a highly reliable form of communication and is therefore a good choice for enterprises to communicate with their customers.

A2P SMS is used for everything from providing reminders and time-critical alerts to banking services and payments. From mobile marketing and customer service updates to authentication and transaction oriented services, e-commerce sites, Social Networks and enterprises are driving the use of A2P SMS by providing more personalised and real-time customer services such as account updates, reminders or SMS-based two-factor authentication.


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