Millicom has partnered with Momac to launch SmartApps, a new Tigo-branded mobile service that will give mobile customers access to premium content.
The service has begun rolling out in Guatemala, Colombia, El Salvador, Bolivia and Honduras. It will launch in all of Tigo’s Latin American markets by the end of the third quarter of 2015.
Powered by Momac’s platform, the solution will bundle Tigo’s range of data packages together with high value third party services such as Deezer, Qello, Gameloft and Busuu.
End-users can register for these OTT services straight from the Tigo-branded app or via web and mobile internet.
With low penetration of debit and credit cards in these countries, the service integrates third party providers with Tigo’s billing and secured CRM and Momac’s Mvolve platform, to offer customers simple access to affordable paid-for premium content.
Momac’s solution results in a win-win combination that demonstrates how content and telecoms can join efforts to create value for end-users.
Commenting on the launch of the new service today, David Gilarranz Berner, Global Head of Digital at Millicom said: “Our customers are switching to smartphones and want to use them to access as many services as possible. This partnership with Momac will make it easier for them to access all kinds of new content such as music streaming and sports apps. It’s a key part of our strategy to provide a digital lifestyle and promote stronger customer loyalty with valued services and attractive bundles.”
Momac’s platform powers the front-end optimisation for more than 20 000 devices, including mobile webapps and native apps, while giving Tigo a high level of flexibility thanks to Mvolve administration tools.