PeerApp Selected by MTN Group to Improve Customer QoE in Africa and MENA

MTN Group has chosen PeerApp's local content delivery solution for its operations in various geographic regions.

With mobile consumption of media and entertainment growing in leaps and bounds, MNOs are in need of solutions that can keep up with the demand for real-time mobile media and entertainment. The PeerApp solution accelerates content delivery, bringing content close to vast numbers of subscribers, offloading the network and maintaining high-quality content delivery.

“We have seen an increase in subscribers acquiring smart mobile devices, and in the consumption of video and other heavy content. The PeerApp solution will optimise the customer broadband experience on the MTN network. By utilising this solution, MTN is enabling customers to download content faster, thus improving the customer experience and network efficiencies,” says Navi Naidoo, Network Technology General Manager at MTN Group.

The PeerApp approach improves subscriber Quality of Experience (QoE) by eliminating buffering and stalls, simultaneously increasing operational efficiency and opening service delivery and monetisation opportunities for mobile network operators.

“We see a trend where subscribers flock to the operator who can deliver video content with good QoE,” Kiran Pande, RVP Sales of PeerApp, affirmed.  “PeerApp gives MNOs a competitive advantage as it keeps up with the exploding demand for mobile content delivery. We bring content closer to the user – it helps them to enjoy their content better and thereby improves QoE, but especially in Africa it saves a lot of money on international bandwidth for telcos. We are also trying to diminish the infrastructure challenges in the continent – most of the operators in Africa currently use wireless as the sole way of delivering an internet experience to their customers.”

“The current global trend is for operators to look for one single vendor solution for CDN, because most tier one operators actually aspire to be their own CD”, notes Pande. “They are handling a very large amount of content themselves, but on behalf of others such as Google. In most African countries, most of the tier one wireless providers are handling a major chunk of the content; most content is on wireless as broadband is only really strong in South Africa and a few other markets.

“This creates a dilemma for them over how to begin acting as a CDN, but they do understand that content is a business that they have to look into because most OTT providers are already using their infrastructure to deliver content. Tier one operators like MTN are taking incremental steps towards becoming full-fledged CDN operators, implementing products such as VCDN (virtual CDN). They start assembling different pieces of software and appliances to achieve this goal”, concludes Pande.

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